The film is a follow-up to Vision:Medfarm, where the aim also was to engage and motivate everyone in our work. It is well suited for illustrating the breadth of what we do and conveying emotions. We want the viewer to get a wow feeling and take pride in Medfarm's strong competence and togetherness.

There are many occasions when the film is suitable for viewing. For example, to give a boost at new terms, when starting up courses and programmes, in committees, meetings and when welcoming new colleagues. But also in presentations for donors and foundations, at international visits and symposia, or conferences and lectures where we participate, represent or stand as organisers.

Now that many meetings take place via Zoom, a tip is to add a link to your PPT presentation, check the audio in your computer and view the film together, digitally.

I hope you would like to help us by spreading the film. Especially now that it is newly produced. Please do not hesitate to send your own tips on when it can be used, to communications officer Ebba Burman ebba.burman@uu.se.