Instructions - programme texts
Programme texts are entered into the database Selma. Selma administrators can find a user manual with step by step instructions for how programme information should be entered. Below you will find detailed information about what the programme texts should include and how they are presented in our courses and programme catalogue and on the web.
The programme page is divided into tabs with different content. The headings below mirror the different tabs. The different tabs are also specified as different sections in Selma.
Example of a programme page with instructions, pdf (in Swedish only)
Section in Selma: Introduction
The first sentence is the most important and should draw the attention of the reader. It doesn't take more than a few seconds for a prospective student to decide whether the programme is of interest or to look elsewhere. This is not a section for details or long wordy sentences. State what is unique with the programme in Uppsala or Visby and what it can lead to career-wise.
Keep in mind that most of the readers that land on a programme page come directly from a Google search. Google search results display approximately two sentences of the introduction text. The introduction must affirm that this is what the reader was searching for and encourage them to read on. Our programme catalogue on the web also displays only a few rows of text.
Use a maximum of 450 characters including spaces.
Section in Selma: More (not mandatory)
This section should be used sparingly. The text is displayed directly under the introduction on the programme page. It should be a maximum of two rows, only including information that is crucial for the prospective student to receive at such an early stage. For example, if the programme is conducted in Visby.
Subheading: Why this programme?
Section in Selma: Why this programme?
Develop what you have written in the introduction. Be concrete and specific – a general description that applies to many other programmes is not beneficial for anyone. Try and answer the following questions:
- Why should I apply to this programme?
- What is the aim of the programme?
- What will I learn? What will I gain? Why is this of value?
- What will my specific competence be?
- What is special or unique about the programme?
- Why should I study at Uppsala University?
- Briefly mention career opportunities (you can write in more detail about career options in the separate tab "Carrer")
If applicable, also mention:
- Research connections and affiliations (often relevant for a more theoretical programme)
- Relevant awards, distinctions and rankings
Break up the text by using a few bullet points in the middle that highlight the programme’s best, most distinctive qualities and advantages that you have written about in the text body. The average reader will skim through this tab in just 10 to 20 seconds. If we can help them find the most important information, we have succeeded with the main goal of this section – motivating the prospective student to continue reading on to the next tabs. For example:
This programme will give you as a student:
- Point 1
- Point 2
- Point 3
End the text by describing what students are suitable for this programme. This information is particularly interesting to prospective international students. If the programme is new, you can write about what background you think students who apply might have. Make a subheading that says “Student profile” and write for example:
- What kinds of backgrounds do students have?
- How many different nationalities are represented in the classroom?
- How many students are in the programme?
Use a maximum of 2000 characters including spaces.
Section in Selma: Degree
Give the English qualification only for an international programme
Section in Selma: Content (you must fill in at least one of the sections Content or Courses within the programme, but we recommend filling in both).
In detail, describe how the programme is structured. Explain what the focus of each semester will be, and what types of courses students in the programme will take. This is an appropriate place to explain the differences between similar programmes or programme specialisations.
Subheading: Courses within the programme
Section in Selma: Courses within the programme
This is where you list courses per semester. This is important and highly requested information, that can be crucial in the decision-making process for prospective students. Try to mention all of the courses that are included in the programme, even if there is a lot of room for students to elect their own. Use the following format:
Course A, 15 credits
Course B, 7.5 credits
Elective courses about …, 7.5 credits, etc.
If the programme has a set programme outline with listed courses, you should not fill in this section. Instead, link to the outline under this heading. We suggest you write something like “See the outline for courses within the programme”. If using a link, make sure to use a general link without a specific version connected. Make sure the link works before using it.
General link to a study plan for a Master's programme: https://www.uu.se/en/admissions/master/selma/studieplan/?pKod=THE PROGRAMCODE IN CAPS.
General link to a study plan for a Bachelor's programme: https://www.uu.se/en/admissions/bachelor/programme-syllabus/?pKod=THE PROGRAMCODE IN CAPS.
For example: https://www.uu.se/en/admissions/bachelor/programme-syllabus/?pKod=HSP1K
The link to the outline is also generated automatically on the programme webpage, in the black box.
Subheading: Learning experience
Section in Selma: Learning experience
- What types of teaching and learning methods are used?
- Is the programme mostly practical or theoretical?
- State if students are expected to complete an internship and how it works.
- How much of the programme is comprised of seminars, lectures and individual study?
- Will students work in groups or independently?
- What are the most common assessment and examinations forms?
- Is the programme, or courses within the programme, taught via distance? If so, how does it work? Is it on-campus, and in that case what campus?
Subheading: Study abroad
Section in Selma: Study abroad (not mandatory)
If it is possible to study abroad from this programme, you can add that information here. What universities do the department collaborate with? During what semester can you do an exchange? How many of your students usually do an exchange?
Section in Selma: Career
Information about career opportunities is important and highly requested, especially with international applicants. Surveys show that having a clear idea of what career opportunities a programme will lead to is one of the most important factors in a student’s decision to apply. It is extremely important that you provide detailed, clear and useful information in this section. If the programme is new, and you do not have any alumni yet, state what you expect the programme to lead to.
- What career opportunities does the programme provide? Be specific.
- Give concrete examples of job titles, responsibilities and workplaces. Where are your alumni?
- Can graduates go on to do a PhD?
- What does the job market look like in Sweden and abroad for graduates with this qualification?
- What kind of career support can students receive? There is general information about UU Careers on all programme pages, so please specify if your students receive any extra support from the department. For example, do you hold networking events where students can meet potential future employers or alumni?
You can also add information about the job market, what is the general pay, how long it took for your alumni to find a job, or other statistics.
Section in Selma: Comments to application, if any (not mandatory to fill in this section)
Here you can include extra information regarding the application process. For example, you can provide an address where applicants should send supporting documents, or direct students to a website if they apply somewhere other than www.universityadmissions.se. If you have a different application deadline than other programmes at the University, you can make an extra note of it here.
If you have a document or merit template that applicants should fill in as part of their supporting documents, call it “Application summary sheet” in English. These should be sent to Fredrik Pettersson at the Admissions office in a Word document, in accordance with a separate schedule.
Section in Selma: ”NärVarHur” – includes details about requirements, selection, study pace, campus, etc.
Please consult the Admissions Office regarding requirements and selection. You cannot change the requirements without also changing the programme syllabus. All programmes at the University must use the same wording when outlining requirements.
You need the permission of Selma’s editorial staff to change the selection. If you wish to do so, please contact us well before the deadline.
It is possible to admit fee-paying students separately to international programmes, but it must be clearly stated under "Selection". Contact the Student Affairs and Academic Registry Division to do this.
Section in Selma: Is this programme right for you?
If you wish to include relevant additional information or resources that will further assist prospective students in their decision-making process, you can include them here. Otherwise, leave it empty. If you have added hyperlinks in Selma under “Contact” they will be displayed here. Please choose one place to add links in Selma so it is easier to keep track of them.
Think about the target group when choosing relevant information for this section - prospective students. Links to, for example, programme pages in Studium should not be included as Studium is a learning platform for current students.
Contact information: In Selma, please provide contact information for the programme coordinator (or the person you want prospective students to contact), including the name of the person and position.
All programmes come under a faculty, department or equivalent in Selma, and this address is automatically generated from the university catalogue. If you need to change the address, please do so in Selma. Remember to add the address for those programmes offered on Campus Gotland.
Section in Selma: Programme start and registration
Briefly describe registration and programme start in this section. This information can be edited later during the year. This is a new section.
Programmes with specialisations are presented as separate programmes on our website. Links to the various specialisations within a programme are generated automatically and displayed at the bottom of each specialisation's webpage.
The short description is sometimes used in printed forms and on the websites of various education and study portals, etc. The text should give a brief description of the programme and capture the interest and attention of the target group. Please provide a general description of the programme that is not specialisation-specific.
You can summarise the text you have written under “Why this programme?" Please also state if the programme is given in English, offered at Campus Gotland and what qualification it will lead to.
Finish the short description with information about career opportunities. Give examples of possible future workplaces/job titles.
Use a maximum of 1400-1500 characters including spaces.