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Material for press releases and other news

At the University Communication Office we need a steady flow of information about current research and new findings to get a good overview and to be able to provide journalists with interesting tips and help them find the right researchers. We also regularly write press releases about new research discoveries in collaboration with researchers. We would therefore like to get tips from you about publications in respected journals, new reports, dissertations, and books. Call us or mail us if you have any questions. You are also welcome to let us know if you are thinking about writing an article to debate an issue, or if you have knowledge to contribute to an ongoing media matter. Information about research grants is indeed welcome news to the recipient, but it is not of great interest to the media – unless it is a matter of really major funding in key research fields.
Material for a press release: Write a brief summary of your most important findings, preferably also in Swedish (with the help of a colleague). Try to make your text understandable to a general-interest reader (see tips below). Then mail us your text – as early as possible if it involves an academic publication, and at least one week before your public defense if you would like us to consider a press release about your dissertation. If you think your dissertation topic (or research report/study) is of major interest to society and could contribute to an ongoing social debate, call us so we can discuss various possibilities.

If we find that your research news is suitable for a press release, we will rework your text in consultation with you before we send it off. The press usually likes to have access to pictures, so please enclose some when you mail your text. Pictures from experiments, of objects or organisms, of cells, from field studies – they can all be of interest. Provide the name of the photographer. We can also make your text available to journalists who in turn can get in touch with you (major academic news offices regularly monitor current dissertations on our home page, for example).

If no press release is warranted, you can send your own summary to your hometown newspaper, for example. Local papers are often interested in writing about dissertations authored by individuals from their town. If you need any help deciding what to do, or are looking for the address to your local newspaper, we would be happy to help.

What factors attract the interest of the media?
Certain subjects are clearly “media magnets,” but the specialist press is also interested in narrower subjects. Cultural editors are interested in different things than news editors are, of course.

• Subjects relating to social issues or other common phenomena in society
• Subjects relating to current events or well-known individuals etc.
• Subjects relating to exciting applications
• Subjects that touch the everyday lives of many people
• Unusual, “odd” subjects
• The researcher’s ties to the place of publication (local newspaper)

Some advice when you write your text:
• The length of the text should preferably not exceed 2,500 characters (about 350 words).
• Early in your text, try to identify a “hook” that can entice journalists to read more.
• Place your subject in a context, such as a social perspective, if that is relevant. What new piece of the puzzle does your work bring to the subject area?
• Report the most important findings and point to potential future applications of the newly gained knowledge.
• Use figurative language to explain complex things. Remove as much technical jargon as possible.
• If your dissertation consists of a series of published articles, focus on the latest article if it has been published (news value), or on what new knowledge the dissertation represents as a whole. If there are multiple doctoral candidates submitting dissertations in the same subject area in the same semester at your department, it is a good idea to put together a joint text at some suitable time. Sadly, journalists often perceive two closely related dissertations as “the same dissertation,” which is unfortunate. This means that we often refrain from writing a press release about one of the dissertations, when, instead, the sum of multiple dissertations might represent a richer piece of news.

Regarding pictures:
• It is important for pictures to be of high resolution, at least 300 dpi
• They should preferably be in JPG format
• If you wish to send pictures not taken by yourself or someone else in the research group, be sure to check with the owner of the copyright whether it can be used as a “press image.” Copyright violations can be costly. Provide the name of the photographer.
• A portrait picture is often requested, so send one as well if you have one.

Submit the following information as well:
• Name
• Telephone number, including mobile number
• Thesis supervisor (for dissertations)
• Date of public defense (for dissertations)
• Hometown newspaper (primarily for dissertations)

Mail your text to: presskontakt@uadm.uu.se 
or contact one of us personally.
Get in touch if you have any questions.

Material for pressrelases - other news

At the University Communication Office we need a steady flow of information about new research findings, but also about new programs that are being launched, evaluations, collaborative projects, contracts, spin-offs, major cultural events, and important conferences, etc. We write press releases about various news items from the University and also tip off individual journalists about what is going on.

Have you reviewed applications and uncovered a clearly increasing/decreasing trend in some field/program? Do statistics show that Uppsala differs from other universities/colleges in some interesting way? Is the University entering an agreement with some other actor in society within the framework of its outreach mission? Give us a call so we can discuss whether it might be of interest to the media.

Material for a press release: Write a brief summary and mail us your text – in plenty of time, if possible, so we can assist you properly. If we think your news item is suitable for a press release, we will rework your text in consultation with you before we send it off. It is an advantage to have pictures available to the press, so attach any you might have when you mail us your text. Provide the name of the photographer.

What factors attract the interest of the media ? Certain subjects are clearly “media magnets,” but the specialist press is also interested in narrower subjects. Cultural editors are interested in different things than news editors are, of course.

• Subjects relating to social issues or other common phenomena in society
• Subjects relating to current events or well-known individuals,  etc .
• Subjects of importance to society or the region
• Subjects that touch many people
• Comparative statistics
• Unusual, “odd” subjects

Some advice when you write your text:
• The length of the text should preferably not exceed 2,500 characters (about 350 words).
• Early in your text, try to identify a “hook” that can entice journalists to read more.
• Place your subject in a context, such as a social perspective.
• Facts and statistics may be interesting to attach as an appendix in some cases.

Regarding pictures:
• It is important for pictures to be of high resolution, at least 300 dpi
• They should preferably be in JPG format
• If you wish to send pictures not taken by yourself or someone else in the research group, be sure to check with the owner of the copyright whether it can be used as a “press image.” Copyright violations can be costly. Provide the name of the photographer.
• A portrait picture is often requested, so send one as well if you have one.

Submit the following information as well:
• Name
• Telephone number, including mobile number

Mail your text to: presskontakt@uadm.uu.se 
or contact one of us personally.
Get in touch if you have any questions.